New York City FC Partners with Leading Tequila Brand, El Jimador
New York City FC is pleased to announce today a new partnership with El Jimador tequila that will see one of the best-selling 100% agave tequilas in the world become the Official Tequila of NYCFC. Together, El Jimador tequila and NYCFC will be focused on creating fan engagement opportunities to bring friends together around the love of soccer.
El Jimador tequila will engage with NYCFC fans via co-hosted experiential activations that bring to life the shared values of fun and fellowship.
The partnership also includes player appearances to bring NYCFC’s passionate fans closer to the first team as well as signature cocktail integration at the Club’s premium events including: After Dark, Homecoming and the Awards Ceremony. This way, the new partnership provides a platform for new and existing consumers to engage with El Jimador tequila.
To engage with NYCFC’s digitally-savvy and millennial-focused fanbase, El Jimador tequila will present the new “Shot of the Month” content series that will be posted online and on social media.
El Jimador tequila has a history of supporting the growth of soccer in the United States and has worked with the Third Rail, NYCFC’s first recognized independent Supporters Group, in the past to help bring to life group events. The new partnership will build upon this relationship and shared belief in the sport’s unrivaled ability to bring people together.