BODYARMOR Sports Drink today announced a multi-year partnership with New York City Football Club, establishing the brand as the team’s “Official Sports Drink” starting this upcoming 2020 Major League Soccer season. BODYARMOR originally announced a partnership with Major League Soccer in September 2019 to become the league’s Official Sports Drink partner in the U.S. commencing in 2020.
As part of the agreement, BODYARMOR Sports Drink will hydrate players on sidelines at matches and practices, in locker rooms and in training facilities. BODYARMOR’s logo and branding will be featured on coolers, cups, squirt bottles and towels on sidelines starting this upcoming season. BODYARMOR and NYCFC will also join forces to host local community fan events, including game day Fan Fests, and support BODYARMOR’s youth initiative, which will provide local youth programs with sideline equipment, essential hydration needs and more.
Andres Gonzalez, VP of Partnerships, NYCFC, said:
“BODYARMOR is an innovative brand within the sports industry. BODYARMOR has taken a new approach as a premium sports drink that offers healthy and natural ingredients for all consumers. We’re excited to partner with a brand that shares our same innovation on and off the pitch in New York City and around the world.”
BODYARMOR has also announced partnerships today with 18 additional MLS teams across the country. BODYARMOR was initially announced as “Official Sports Drink” of Major League Soccer in September 2019. It was the largest multi-year partnership in BODYARMOR history.
Kobe Bryant, NBA legend and BODYARMOR investor, commented:
“Given the exciting growth of Major League Soccer as a whole and seeing the impact that each team has within their community, we couldn’t be more thrilled to expand our partnership to include 19 MLS clubs,” said Kobe Bryant, NBA legend and BODYARMOR investor. “As a go-to option for those in need of hydration, we’re excited for the opportunity to provide better-for-you options to Major League Soccer’s world-class athletes both on and off the pitch.”
BODYARMOR’s partnerships with New York City FC and Major League Soccer comes at a pivotal time for the brand, as BODYARMOR’s growth continues to accelerate and challenge the market leaders. Now the #2 sports drink sold in convenience stores nationwide, BODYARMOR has incredible momentum at retail nationwide and just recently eclipsed $700 million in sales in 2019.
Other news - News
Other news
- 17:00 Playoff Math: What NYCFC Needs to Do Down the Stretch
- 15:00 The Botafogo Connection: How a Brazilian Club's Debts Are Funding NYCFC's Business
- 13:00 Is Hannes Wolf's Time in New York Coming to an End?
- 21:00 The Shift: How NYCFC Snapped Out of Its Funk in Salt Lake City
- 18:57 Six Games Left: NYCFC's Rendezvous With Destiny at Yankee Stadium
- 15:30 The Quiet Architect: Agustín Ojeda's Fingerprints All Over NYCFC's Win
- 14:30 From Disappointment to Dominance: How NYCFC Answered Their Midweek Setback
- 13:30 The Wall: Matt Freese's Masterclass Anchors NYCFC's Win Over Real Salt Lake
- 12:30 The Hero Returns: Alonso Martínez Back on the Pitch as NYCFC Beats Real Salt Lake
- 11:28 New York City FC Grind Out 2-0 Win at Real Salt Lake Despite Slow Start
- 18:00 NYCFC Turn Their Focus to New England: What Must Improve After Nashville?
- 16:30 Can NYCFC Keep Competing Until Moralez, Parks and Hannes Wolf Return?
- 15:00 NYCFC 0-0 Nashville: One Point Gained or Two Points Lost?
- 21:30 NYCFC Defend With Character, but the Attack Still Needs More Ruthlessness
- 20:00 Aiden O’Neill Makes His Mark for NYCFC: A Valuable Defensive Option for Pascal Jansen
- 18:30 NYCFC Show Their Depth: Seven Players Missing, Yet Another Clean Sheet
- 17:00 Pascal Jansen’s NYCFC Rotation Worked Defensively — But Questions Remain in Attack
- 15:30 Nico Fernández Mercau Sets the Tone: Why His Pressing Is Crucial for NYCFC
- 14:00 Bénie Traoré and Luighi Show Early Chemistry: NYCFC’s New-Look Attack Is Taking Shape
- 23:00 Luighi’s Next Step at NYCFC: From Rising Star to Consistent MLS Threat
- 22:00 Raul Gustavo’s Costly Scare: What NYCFC Must Learn From the Mukhtar Chance
- 21:00 Malachi Jones Nearly Wins It for NYCFC: Has He Earned More Minutes?
- 20:00 Agustín Ojeda Shines for NYCFC: Is a Breakout Run About to Begin?
- 19:00 NYCFC’s Biggest Problem Is Clear: Who Is Going to Score the Goals?
- 18:00 Matt Freese Saves NYCFC Again: Is He Becoming the Team’s Most Important Player?
- 17:28 NYCFC Held to 0-0 Draw by Nashville SC at Yankee Stadium
- 18:30 NYCFC Need Their Identity Back: What Happened to the Aggressive, Fearless Team Fans Expected?
- 17:00 What Should NYCFC’s Real Goal Be Now: MLS Cup, a Playoff Run or Building for 2027?
- 15:30 Nashville and New England Could Define NYCFC’s Season — The Next Two Games Suddenly Feel Massive
- 14:00 Can NYCFC’s Young Core Carry the Club Into Its Next Era?
- 20:00 NYCFC’s Next Transfer Window Could Define the Future: Three Positions New York Must Reinforce
- 18:30 Is Pascal Jansen Building the Right NYCFC for the Future? The Answer Is Still Complicated
- 17:00 NYCFC Need a Killer Instinct: Good Performances Are No Longer Enough
- 15:30 From MLS Cup Dreams to Playoff Anxiety: Where NYCFC Really Stand Right Now
- 14:00 Can NYCFC Still Win MLS Cup in 2026? Five Reasons to Believe — and Five Reasons to Worry
- 19:00 NYCFC’s Defense Has Talent — So Why Does It Still Look So Vulnerable?
- 17:30 The Keaton Parks Question: Is He Still Essential to NYCFC’s Midfield Future?
- 16:00 Without Alonso Martínez, NYCFC Need a New Source of Goals — Who Is Ready to Step Up?
- 14:30 Luighi’s Big NYCFC Opportunity: Can the Brazilian Prospect Become New York’s Next Starting Striker?
- 13:00 NYCFC’s Five-Game Winless Run Is Becoming a Real Problem — Can Pascal Jansen Fix It Before the Slide Gets Worse?
- 04:00 NYCFC’s Injury Crisis Is Exposing a Bigger Question: Is the Roster Deep Enough to Compete for MLS Cup?
- 03:00 NYCFC Keep Dropping Leads — Is This Becoming a Mental Problem?
- 02:00 Pascal Jansen Under Pressure: Are His In-Game Decisions Costing NYCFC Points?
- 01:00 Matt Freese Keeps Saving NYCFC — But New York Cannot Keep Asking Its Goalkeeper to Rescue Every Game
- 00:01 Nico Fernández Mercau Is Becoming NYCFC’s Most Important Attacking Player
- 23:00 NYCFC Are Sliding at the Worst Possible Time: Five Games Without a Win and the Table Could Turn Ugly
- 22:00 Pascal Jansen’s Risky Substitution Backfired: NYCFC’s Left Side Collapsed Before Toronto’s Equalizer
- 21:00 NYCFC Threw Away Two More Points: This Time Pascal Jansen Has to Share the Blame
- 19:04 NYCFC Let Another Lead Slip: Fernández Mercau Stunner Not Enough to Finish Toronto Job
- 16:00 NYCFC Faces a Season-Defining Night in Toronto: Win or Invite a Playoff Crisis
- 15:00 Etihad Park Installs Its First Seat — NYCFC’s Long-Awaited Home Is Finally Becoming Real
- 14:00 Toronto vs. NYCFC Has Suddenly Become a Must-Win Match for Pascal Jansen
- 13:00 NYCFC’s Playoff Dream Could Be Destroyed by an Unprecedented Injury Emergency
